View source for Fashion brands (cigarettes)

Historically considered a [[masculine]] habit, the [[feminization]] of [[Tobacco smoking|smoking]] occurred in tandem with the advent of '''fashion brands''' or premium brands of '''[[cigarettes]]''' specifically marketed toward [[femininity|ladies]] who see the use of these brands as a way to increase or enhance their [[sexual appeal]]. Most often this is focused on young [[fashion]]-conscious professional ladies who are the [[Target market|target demographic]] for these brands, which are differentiated by slimness and added length over traditional brands of cigarettes.

These brands include decorative ones like [[Eve (cigarette)|Eve]], marketed strictly toward women like [[Virginia Slims]], or as evening-out styles like [[Sobranie (cigarette)|Sobranie]] Cocktail or Sobranie Black Russian. Many fashion houses have lent their name (through a licensing agreement) to cigarettes; [[Yves Saint Laurent]] is probably the most successful of these, (even though he admitted in a 1968 interview he smokes, but not his namesake brand, as he "does not like the flavour"), though many other brands have been marketed, from time to time, in select international markets: [[Givenchy]], [[Versace]], [[Pierre Cardin]], [[Christian Lacroix]] and [[Cartier]] (a jewelry house).

In the [[1980s]] and early [[1990s]], manufacturers created longer, 164 [[millimeter]] versions of several ladies' cigarettes, an example of which can be seen in the [[Madonna (entertainer)|Madonna]] video ''[[Vogue (song)|Vogue]]''.  However, finding only a small [[niche market]], the machines that produced them have since been dismantled. 

With the [[Smoking ban|anti-smoking]] movement in the [[United States]], [[Cigarette#Manufacture and ingredients|cigarette manufacturers]] have turned to [[Asia]], where there is a distinct market for female oriented brands, and to the ''[[nouveau riche]]'' in [[Russia]].

==See also==
*[[Smoking culture]]
*[[Capri (cigarette)|Capri]]
*[[Djarum]]
*[[Dunhill (cigarette)|Dunhill]]
*[[More (cigarette)|More]]
*[[Cigarillo]]

[[Category:Cigarettes]]
[[Category:Tobacco]]

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