Strategic Plan

Strategic Planning Process

What is WikiDoc?

WikiDoc is an open source, web-based textbook or encyclopedia of medicine co-created by an international community of healthcare professionals. As a result of its worldwide base of authors, WikiDoc is able to combine the broadest base of clinical knowledge with the latest breaking medical updates.

Whom is WikiDoc striving to serve?

WikiDoc is intended to be a shared resource for -

Housestaff (in preparation for morning report);

Medical students (in preparation for morning rounds);

Fellows (in preparation for conferences); and

Nurses and attending physicians (to share and improve upon their fund of general medical knowledge);

Pre-medical students sudying for the USMLE boards

WikiPatient is intended to provide educational content to patients written at an 8th grade level and below.

How does WikiDoc succeed?

WikiDoc succeeds as it -

captures the broadest possible community of contributors and users
serves as an essential resource for practitioners worldwide
assists clinicians at the point of care
permits user cohorts to filter clinical approaches (e.g., by geography, practice type, practice location, specialty, etc.)

Strategic Planning Components

Vision

[Provides a long-term view on what the organization wishes to be in the future. The Vision Statement serves as a source of inspiration for editors, contributors, users, collaborators, etc.

Examples:

Amazon: "to be the earth's most customer centric company; to build a place where people can come to find and discover anything thety might want to buy online"

Toys 'R Us: "to put joy in kids' hearts and a smile on parents' faces."

MedCentral Health System: "will be a recognized leader in health care quality."

Intuit: "to revolutionize the way people do financial work."]

Mission

[Defines the fundamental purpose of the organization. The Mission Statement outlines why it exists and how it goes about achieving its vision.

Examples:

The Chubb Corporation: "We are dedicated to providing excellent underwriting and loss control advice up front, and to ensuring superior customer service through the life of the policy. Our knowledgable loss prevention experts can help commercial customers reduce losses in the workplace. Our personal appraisers are invaluable in determining accurate replacement value, which is more likely to provide you with the right amount of coverage for your valuable property."

Federal Express: "FedEx will produce superior financial returns for shareowners by providing high value-added supply chain, transportation, business and related information services through focused operating companies. Customer requirements will be met in the highest quality manner appropriate to each market segment served. FedEx will strive to develop mutually rewarding relationships with its employees, partners and suppliers. Safety will be the first consideration in all operations. Corporate activities will be conducted to the highest ethical and professional standards."]

Values

[Beliefs that are shared among the stakeholders of an organization. Values drive an organization's culture and priorities and provide a framework within which decisions are made.]

Examples for WikiDoc:

open source, designed to facilitate collaborative authoring

"copyright is out, copyleft is in"

coverage of medicine is neutral and objective

censorship and 'control of message' by or in favor of any group, opinion or perspective is not supported and, when offered by a contributor, erodes with further input

Objectives

[Objectives represent the results an organization needs or wants to achieve in the medium or longer term. Objectives should relate to the broader expectations and requirements of and the underlying reasons for running the site.]

Examples for WikiDoc:

capture the broadest possible community of contributors and users
serve as an essential resource for practitioners worldwide
assist clinicians at the point of care
permit user cohorts to filter clinical approaches (e.g., by geography, practice type, practice location, specialty, etc.)

Strategies

[Strategies represent the rules and guidelines by which the vision, mission, objectives, etc. may be achieved. They represent the higher level approaches to achieving the stated objectives.]

A sample strategy based upon the above-stated initial objective to establish community of contributors and users:

By _______ 2013, increase by __x the number and broaden the representation of site contributors while maintaining the highest standards for content quality [Tactics will then a) define the targeted profiles for growth, e.g., by practitioner type, specialty, geography, practice setting, etc. b) define quality standards and control mechanisms, c) ...]