Strategic Plan

Strategic Planning Process

What is WikiDoc?

WikiDoc is an open source, web-based textbook or encyclopedia of medicine co-created by an international community of healthcare professionals. As a result of its worldwide base of authors, WikiDoc is able to combine the broadest base of clinical knowledge with the latest breaking medical updates.

Discussion: is WikiDoc a textbook or encyclopedia or other?

Wikipedia definitions:

• textbook: a manual of instruction in any branch of study. Textbooks are produced according to the demands of educational institutions. Although most textbooks are only published in printed form, many are now available as online electronic books and increasingly, although illegally, in scanned format on filesharing networks.
• encyclopedia: is a type of reference work - a compendium holding a summary of information from either all branches of knowledge or a particular branch of knowledge. Encyclopedias are divided into articles or entries, which are usually accessed alphabetically by article name ... encyclopedia articles focus on factual information to cover the thing or concept for which the article name stands.

• other: a "living textbook" of medicine?; a definitive resource for medical knowledge?; clinical knowledge resource?; etc.

Whom is WikiDoc striving to serve?

WikiDoc is intended to be a shared resource for -

• Housestaff (in preparation for morning report);

• Medical students (in preparation for morning rounds);

• Fellows (in preparation for conferences); and

• Nurses and attending physicians (to share and improve upon their fund of general medical knowledge);

• Pre-medical students sudying for the USMLE boards

• Additionally, WikiDoc is intended to provide medical content catering to patients as well by way of its WikiPatient resources.

Discussion: is WikiDoc edited as a resource of equal value for both hospital-based and outpatient practitioners and care?

How does WikiDoc succeed?

WikiDoc succeeds as it -

• captures the broadest possible community of contributors and users
• serves as an essential resource for practitioners worldwide
• assists clinicians at the point of care
• permits user cohorts to filter clinical approaches (e.g., by geography, practice type, practice location, specialty, etc.)

Strategic Planning Components

Vision

WikiDoc is the definitive resource for medical knowledge and care, reflecting the latest findings and insights from its global community of healthcare contributors.

Discussion: does this provide a long-term view on what WikiDoc intends to be in the future? Will this serve as a source of inspiration for editors, contributors, users, collaborators, etc? What's missing?

• point of care?

• patient level resources?

• evidence based medicine?

• situation specific information and insights?

• other?

Mission

[Defines the fundamental purpose of the organization. The Mission Statement outlines why it exists and how it goes about achieving its vision.

Examples:

• The Chubb Corporation: "We are dedicated to providing excellent underwriting and loss control advice up front, and to ensuring superior customer service through the life of the policy. Our knowledgable loss prevention experts can help commercial customers reduce losses in the workplace. Our personal appraisers are invaluable in determining accurate replacement value, which is more likely to provide you with the right amount of coverage for your valuable property."

• Federal Express: "FedEx will produce superior financial returns for shareowners by providing high value-added supply chain, transportation, business and related information services through focused operating companies. Customer requirements will be met in the highest quality manner appropriate to each market segment served. FedEx will strive to develop mutually rewarding relationships with its employees, partners and suppliers. Safety will be the first consideration in all operations. Corporate activities will be conducted to the highest ethical and professional standards."]

Values

[Beliefs that are shared among the stakeholders of an organization. Values drive an organization's culture and priorities and provide a framework within which decisions are made.]

Examples for WikiDoc:

• "Innovation increases as open access to information increases"

• open source, designed to facilitate collaborative authoring

• "copyright is out, copyleft is in"

• coverage of medicine is neutral and objective

• censorship and 'control of message' by or in favor of any group, opinion or perspective is not supported and, when offered by a contributor, erodes with further input

Objectives

[Objectives represent the results an organization needs or wants to achieve in the medium or longer term. Objectives should relate to the broader expectations and requirements of and the underlying reasons for running the site.]

Examples for WikiDoc:

1. capture the broadest possible community of contributors and users
2. serve as an essential resource for practitioners worldwide
3. assist clinicians at the point of care
4. permit user cohorts to filter clinical approaches (e.g., by geography, practice type, practice location, specialty, etc.)

Strategies

[Strategies represent the rules and guidelines by which the vision, mission, objectives, etc. may be achieved. They represent the higher level approaches to achieving the stated objectives.]

A sample strategy based upon the above-stated initial objective to establish community of contributors and users:

• By _______ 2013, increase by __x the number and broaden the representation of site contributors while maintaining the highest standards for content quality [Tactics will then a) define the targeted profiles for growth, e.g., by practitioner type, specialty, geography, practice setting, etc. b) define quality standards and control mechanisms, c) ...]

Tactics

• living guidelines (polling and suggested edits to guidelines)

• free, no required registration to view site

• permits clinicians to earn CME and CEU credits as they use WikiDoc to research clinical issues and questions

• no pharmaceutical of device company support

• video & audio can be inserted into medical textbook

• thousands of free, downloadable "copyleft" images

• expert algorithms

• growing collaborations with internships and residency programs

• patient level information is written at an 8th grade level and below.