Miralus Healthcare
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Miralus Healthcare is a company that is best known for its homeopathic headache remedy HeadOn. The product has gained some fame because it uses a simple television commercial, that thrice repeats the phrase "HeadOn: Apply directly to the forehead!" without claims about the product's intended use or efficacy.
Miralus Healthcare is based in Plantation, Florida.
Products
| Name of product | Type | Year introduced | Slogan(s) | Notes |
|---|---|---|---|---|
| ActivOn | joint and muscle pain remedy | 2006 | "Apply directly where it hurts" (not repeated) | Contains similar ingredients to Vicks VapoRub ointment.[1] |
| FirstOn | itch remedy | 2007 | "Apply directly where it itches" (not repeated) | |
| Flexitol | heel balm | "Prescribe it for yourself - it works!" | ||
| FREEdHEM | hemorrhoid cream | ca. September 2005 | "The only one-application hemorrhoid cream" (original slogan, stated three times) "Freedom from hemorrhoids - FREEdHEM Hemorrhoid Cream" (also stated three times) |
|
| HeadOn | headache remedy | 2004 | "Have you heard about HeadOn?" (original slogan) "Apply directly to the forehead" (originally stated three times, now a crowd says "Apply directly to the forehead?") |
|
| PreferOn | scar remedy | April 2007 | "Apply directly to the scar" (not repeated) |